The second and third tier consequences are flowing in from Michael Phelps now famous pot smoking lapse of judgement. The latest? As reported in this New York Times article, he has been suspended for 3 months from competition and he is losing one of his primary sponsors because he did not project the image that Kellogg's wanted for its kids cereals.
Parents, kids, and college athletes all have a lot to lose if their indiscretions are posted online or in the paper as it was in this case. Parents have the added responsibility of helping protect their kids from posting similarly damaging photos, videos or comments on the Internet for anyone in the world to see. It can impact their futures, and they need to look no further than the most recent American sports hero to see how quickly the tide can turn. YouDiligence helps parents protect and manage the online reputations of their kids.
BSOT = Be Safe Online Tonight