Wednesday, January 20, 2010

FCC Chair Genachowski on Youth & Surge in Media Consumption

FCC Chairman Julius Genachowski said some interesting things at the recent Kaiser Family
Foundation event exploring media usage by young people.

The chairman, who worked to implement the Children's Television Act as a top FCC staffer in the 1990s, said the release of the study underscores the FCC's effort to update that act for the digital age--it launched an inquiry in October. "When I think about the challenges, I think about more screens, more time in front of screens, and more dangers from both."

He said the changes in technology and the media marketplace can "inform changes in policy going forward, so that we have, at the end, an ecosystem of policy, technology and economics that really serves kids and honors the First Amendment at the same time."

Balancing these factors will be the crux of the matter moving forward, and it is incumbent upon all technology developers and providers, especially in the internet safety field, to pay special attention to this balancing act.

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